Baseball & Sustainability - Part I

It is summer. Minds turn to baseball as they have since that first game in Hoboken, New Jersey back in 1846. Baseball and its limited set of rules have been around for a long time. So it is stunning to think that after 150 years of one way of looking at baseball, new knowledge could come forth. But that's exactly what has been happening over the last decade. New knowledge about baseball. New ways of looking at something old, new opportunities for creating something very different, something better.

Where does new knowledge comes from? A wise man once said it comes from the innately curious individual who is responsible to no one. That describes a very special kind of person. A scientist perhaps, a thought leader, maybe an independent business person. It certainly describes Bill James, a man who set out to show the world that the way baseball was being managed at the professional level was idiotic. James published an independent journal about baseball emphasizing new ways of looking at information long ignored by the powers that be in MLB (Major League Baseball). James felt that the aim of management of baseball ought not to be about results - the most Home runs, RBI's, or wins. Not at all. The aim of managing a baseball team is understanding the process by which you get a player on base. Once a manager mastered that, the runs and wins would take care of themselves.

Realizing baseball as a process has a huge effect on what the definition of "doing a good job" means - with its implications for reward systems. For example, if baseball is only about results, then a batter who strikes out a lot makes no contribution to the team and is thus not rewarded. But if baseball is about process, then if a batter in striking out forces opposing pitchers to throw 15 or 20 pitches then he is making an extremely valuable contribution to the team. There may be no measure of this in the box score, but wearing down opposing pitchers arms is essential to winning games.

James and his independent journal The Bill James Handbook were covered at length in the book by Michael Lewis "MoneyBall."


Lewis showed how a team with one of the lowest payrolls in baseball, the Oakland A's, was able to achieve over a 10-year period one of the best regular season win-loss records in the major leagues, by employing the new knowledge of independent thinkers like Bill James.

If the limited sphere of baseball presents fertile ground for new knowledge how much more of an opportunity might exist in the sphere of business? If baseball managers, scouts and commentators were myopically focused on home runs, RBI's, and wins, business managers, analysts and reporters are no less focused on marketshare, quarterly earnings and stock price. Wouldn't it be great if someone could come along in business as James did in baseball and shake things up? Perhaps an independently thinking analyst could show how management in a business-as-usual mindset was missing out on great opportunities? Instead of managing with the aim of increasing market share, profit or stock price, what if management's aim was understanding their business as a system for producing the best value of good or service? What if an improved financial position was seen as the consequence - rather than the aim - of a corporate strategy? But that's not today's reality. Many in the greek chorus of business - as seen on CNBC and Bloomberg TV every day - are as fascinated by the market's daily spikes and plunges as baseball insiders are by home runs and high scoring games. How can a culture focused on financial results be transformed to focus instead on the means from which those results ensue? Isn't that what sustainability is all about? (Continued in Part II.)

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Study and Management of Home

Paul Krugman, the Nobel Laureate and NY Times columnist, wrote in today's Times about the slow emergencies our nation and planet face in the economic and ecological spheres. We seem to manage these problems based on their symptoms rather than on theory or knowledge, often making our actions too little too late.

One thing Krugman did not emphasize, but of which he is all too aware, is the tension between addressing the economy vs. the ecology. One of the reasons the Waxman-Markey climate bill that passed the House of Representatives on June 26th was so weak was because of this perceived tension.

However, these issues are not in tension at all, but are in fact aligned. Going back to the root meanings of the words economy and ecology we find that from the Greek economy means 'the management of home' and ecology 'the study of home'. Since when has the management of a subject not required study? How can we expect good management without knowledge? As if it is not obvious, economy requires ecology.

Economy and ecology come into alignment when we realize that the problems of the 21st century are going to be about managing resources to live sustainably. When we realize that the problems we face are systems problems, we will see the system as the earth and everything else as a subsystem within the earth system thus requiring alignment to the workings of the earth system.

For centuries human beings have put the earth in service of the human activity, now with knowledge we must begin to put human activity in service of and alignment with the earth.

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The Bumpy Road to Copenhagen

Photo: Jason Reed/Reuters.
As the New York Times reported on its website today, the G-8 nations have failed to reach an agreement on goals for eliminating Greenhouse Gases. One observer even claimed that - gasp - President Obama was doing no better the George W. Bush on this score. That's a pretty low bar when it comes to climate change on the international stage.

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Voices of reason ...

Today I was reading the June 29th issue of the New Yorker and came across an article by Elizabeth Kolbert entitled "The Catastrophist." In a nutshell, the article is about Jim Hansen, who has been spending the better part of the last 40 years understanding the changes in the earth's climate system, and half of that time trying to warn the world by dealing in the facts. Unfortunately, as compelling as they are, the facts continue to get drowned out in a chorus of loud, agenda-driven messaging about how climate change is not a problem, that it's really reversing, and it's all a big hoax anyway.

This was brought home to me clearly this morning when C-Span had a call-in program on the subject of climate change. The Waxman-Markey legislation to cap CO2 is about to go to the floor of the House for debate. Listeners were invited to call three numbers, one for Democrats, one for Republicans, and one for Independents. All the calls were against support for Waxman-Markey. Consistent carefully crafted messages abounded about how global warming was not a problem, and that Waxman-Markey would kill jobs. An email from a climate activist put it this way "I'm getting a ton of messages saying that we're getting killed on C-span this morning. We are trying to generate calls into C-Span while discussion is happening around the bill. Opponents have mobilized effectively to swamp all 3 party call lines. It's 100% against with same talking points."

In the movement to get climate change legislation enacted will mobilized talking-points win out over scientific facts?

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Coming Home (Part II)

Alignment of Ecology and Economy

If ecology and economy are aligned, what can ecology teach economy? How can ecology inform how to manage the global economic system? Does this mean we all have to live in mud huts, treehouses or caves? Is the implication of this a giant step backward for the quality of life of human beings?

When people start asking questions like that it is apparent that fear has crept into the discourse. “I don’t want to give up my SUV or second home, my steak dinner or trips to the South of France.” This is what they really seem to be saying. No one wants to change if they’ve got it pretty good. And we in the West have got it pretty good. But understanding that ecology informs economy is not about having it bad – it is not a call to privation and poverty. In fact it is the only way to insure sustainable prosperity and abundance for generations to come in the developed and developing worlds.

Having ecology inform economy is first and foremost about understanding systems. The earth’s biosphere is the system from which we all come. Humanity is not only the inheritor of the earth, we are its issue. Human beings are natural adaptive systems within the biosphere. Together we created another very powerful adaptive system called the global economy. Systems theory tells us that every sub-process and subsystem within an overall system must be aligned with the aim of the overall system, otherwise there will be sub-optimization, decay and the ultimate destruction of the system. The global economy as a sub-process within the biosphere must be aligned with the aim and workings of the biosphere. It is through ecology that we can understand how the biosphere works, and it is through economy that we can align with it to achieve sustainable human prosperity.

In that way, concern that ecology could undermine economy makes as much sense as concern that medical research could undermine human healthcare. The two are aligned as opposed to being in tension. An understanding of ecology – how the biosphere works – is a great enabler of a sustainable, prosperous economy.

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Coming Home (Part I)

In the increasingly urgent discussions around climate change and industrial sustainability, one hears over again concerns about the choice between ecology on the one hand and economy on the other. Renewed concern about the earth's ecology must be weighed against the negative impacts actions from such concerns could have on the economy – especially an economy in global recession with declining equity and credit markets. The earth's ecology and the global economy are presumed to be in tension, what’s good for one is bad for the other, as one rises, the other falls.

If we look more closely, picking between one or the other appears to be a false choice. The very meaning of the words ecology and economy hint at this. The root of both words - ecos - is derived from the Greek and means home or household. Ecology is the study of home, and economy the management of home. As a species we have finally come to realize that home is not the just our house, or the village town or state we come from, but the entire planet on which we live - that's home. Ecology is the study of home - the earth's biosphere and how it works. Economy is the management of home - but this meaning has also expanded as our thinking of home has expanded. Economy now is about managing a global economic system that is reshaping the biosphere on which it depends for its existence.

Since the Enlightenment, the study of a system has informed how it is managed. The fields of astronomy, physics, biology, medicine, psychology and many others – have brought forth new knowledge that has informed and optimized the management of human activities. So it must be with Ecos. Ecology - the knowledge of the biosphere - must be a tool for better economy - informing and optimizing the management of the biosphere.

Using ecology to inform economy is simply using knowledge to inform management. Where tension exists between new knowledge and management, the outcome is generally undesirable. The new knowledge from Darwin’s theory of evolution was very controversial in its day, and is still in tension with the way many groups and individuals view their very existence. This has negative implications for education and the advancement of knowledge and science. Viewing knowledge as a threat compromises human advancement. Viewing knowledge of the biosphere as a threat to the global economy could threaten human existence.

If the study of home, Ecology, and the management of home, Economy, need to be aligned, how can that alignment inform more effective management? Read next week in “Coming Home (Part II).”

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The Waxman-Markey Bill

Hi Everyone,

I just got back from the North Amercian Summit for The Climate Project, in Nashville Tennesse. W were charged with contacting our elected officials to let them know that we need the American Clean Energy and Security Act of 2009 (ACES), (the Waxman Markey Bill) to be passed.

Is it a perfect bill? No. Is it essential that we pass this bill now? Absolutely. The world will be meeting in Copenhagen in December to map out the future of global climate policy to cap CO2. If the U.S. does not have legislation in place, a global agreement on capping CO2 will be impossible, and American leadership in the world greatly damaged.

The question is, what type of role do we want to have in the world community in the decades to come? Do we want to be dragged kicking and screaming into responsible governance on global issues, or do we want to take leadership and have influence?

By contacting your representative in Congress you can affect change. Even if your Congressional representative is on-board, an email or a phone call or a letter will strengthen their hand, and perhaps turn them from supporter to advocate.


Tell your friends, corworkers, family, even some strangers, that they need to speak up and now and loud! You can ask them to phone or email their elected officials or direct them to the League of Conservation Voters website, http://action.lcv.org/campaign/april_gw_house_full. You can also direct them to the Alliance for Climate Protection website for Repower America, http://www.repoweramerica.org.

You can read the bill or a summary at http://energycommerce.house.gov/index.php?option=com_content&task=view&id=1560&Itemid=1


The time is now. The opposition and big polluters are very vocally against this legislation. We need every person we can to speak out. It's your right and your responsibility to speak up!

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